
Shahid VIP launched its branded remote control button in October 2020. The video streaming service also transitioned to the cloud infrastructure. Additionally, the rebranding included new features such as the English interface for the platform and login functionality using mobile number or Apple ID.
SHAHID APP ON ROKU TV
The paid tier was rebranded as ‘Shahid VIP’ and the platform increased the ease of viewing, speed, quality of streaming, improved discoverability of the relevant content by providing access through mobile phones and various large TV screens using Chromecast and AirPlay functionality followed by the launch of its app on all major connected TV platforms - Smart TVs and streaming players.
SHAHID APP ON ROKU FREE
The offerings of the platform in both the free (Shahid) and paid tier (Shahid VIP) were re-strategized. The Burj Khalifa was lit up with the slogan ‘It’s our Time’ marking the launch of the rebranded platform. The revamped Shahid was launched during a ceremony held at the Dubai Opera on January 15, 2020. In 2020, Shahid VIP went through rebranding and technical advancement. Ģ020 - Revamp and rebranding - Shahid VIP, the premium subscription-based service This resulted in 2x increase in unique users outside of the MENA region. The first episode of all the shows was made available for free, while the rest of the episodes were available through the subscription service of Shahid PLUS. In 2019, the platform provided the audiences outside the MENA region access to the regular MBC programmes. Thereby, allowing subscribers to view all the available content without the interruption of any advertisements.

The premium subscription-based service ‘Shahid PLUS’ (now Shahid VIP) was launched in 2014, which provided users with a variant of the free video on demand (VOD) service. In July 2012, the Shahid app was launched and it reached the top slot on the App store for Middle East and North Africa in a week's time. In 2009, MBC extended Shahid Online to – a free Video on Demand streaming platform (AVOD), which was made available in multiple regions. The platform only had archives of the MBC’s content and served as a ‘catch-up’ service for MBC’s channels. It was launched in 2008 titled MBC Shahid Online, a platform created to allow MBC users to view its TV programmes at their own convenience.
